"The customer reference stories are extremely useful in helping us tell the story about what we do. It has made it a lot easier for prospects to understand how our solution can solve their problems. It has also reinforced that we are a major player in the market in the UK."
customer reference stories
You know it's true. Your customers can do a much better sales job for you than you can yourself.
So, off you tootle to another sales pitch and you rattle off "We are great at this, that and the other .." Yaddah! Yaddah! Yaddah!
Your customers don't want to hear more of the same. Boring sales pitches.
They want to hear what people similar to them are saying. People with the same challenges.
They want to know how you can help them. They want evidence you've done it before.
Reference stories help them to understand - very quickly - what you do, who you do it for and results your business delivers.
It gives them some insight into how you can help them, and reassures them that they're making the right choice.
It shows you through the eyes of your customers and that gives you loads more credibility.
And, when done properly, tells the story of who you really are. People that people want to do business with.
for high-tech and professional services
You don't have to be a major blue chip enterprise to afford our services. We write business stories for wide range of tech enterprises:High Tech and Science >
IT, telecoms, security, energy, BPOs, SaaS providers, cloud businesses
Services >
Professional services, managed services, and technology services
Many names you'd recognise.
Want to see examples of our work?
Portfolio items available on request - where our customers are happy for us to share and is in the public domain. Just ask!
captured at your event or summit
So you want to get the CEO or President of a major client company to give you a reference?They're busy. Providing a reference won't be a top priority.
But we don't just want any old reference from these people, you want an extraordinarily powerful reference.
Words and sentiment that will resonate.
Well, the best time to get their attention is when you are top of mind. When they've just been reminded how great you are and how good you are for their business. That's when you strike.
That's why we travel across the UK and Europe to interview your senior blue-chip clients during your conference or summit.
business stories that are brilliant ... amazing ... excellent ... first-class
So our customers tell us...
"Thank you for these (customer reference stories) - they are excellent."
"Thank you. It is a truly amazing first draft."
"Absolutely first class - I never dreamed it would look and read this brilliantly."
"Thanks for the superb turnaround on this - it's a great achievement - well done (and the client is ecstatic!)"
"Thank you for your excellent work in turning this around so fast."
"In my view there aren't many brilliant marketing people out there. I have no hesitation whatsoever in recommending Gillian, but I'd contact her soon. I get asked all the time about how we achieved what we did and she's getting famous."
"I have worked with Gillian for most of my working life and she is my first port of call when I need support on any project requiring the written word or marketing strategy."
that tell your unique business stories ...
Take a good look at your customer case studies and references stories. Do they do you, your clients and projects justice?
Your business stories are unique to you. No two projects or client relationships are the same.
You've worked on amazing projects and your clients are thrilled - you hear.
But nobody's captured that moment. Captured the uniqueness of the project.
Captured what clients really think about you - what it's like working with you - the value you've delivered.
Most case studies don't go anywhere near discovering the essence of what makes you great to work with.
tectales captures that essence and more ...