"We did a couple of case studies as a trial and were very happy with those. They hit the spot! It was a ‘Yes, this is what we were looking for!’ moment.”
“Tectales has a nice, relaxed style. Customers don’t feel under any pressure, and they are happy to talk. It has worked well from all aspects."
“We don’t know exactly what triggers new leads on our website. All our leads come from our website. Whether the case studies have an influence on that, I don’t know. Intuitively, it must make a difference. We just believe that it works.”
customer reference stories
You know it's true. Your customers can do a much better sales job for you than you can yourself.
So, off you tootle to another sales pitch and you rattle off "We are great at this, that and the other .." Yaddah! Yaddah! Yaddah!
Your customers don't want to hear more of the same. Boring sales pitches. We this .. we that!
They want to hear what people similar to them are saying. People with the same challenges.
They want to know how you can help them. They want evidence you've done it before.
Reference stories help them to understand - very quickly - what you do, who you do it for and results your business delivers.
It gives them some insight into how you can help them, and reassures them that they're making the right choice.
It shows you through the eyes of your customers and that gives you loads more credibility.
And, when done properly, tells the story of who you really are. People that people want to do business with.
for high-tech and professional services
You don't have to be a major blue chip enterprise to afford our services. We write business stories for wide range of tech enterprises:
High Tech and Science > IT, telecoms, security, energy, BPOs, SaaS providers, and cloud businesses
Services > Professional services, managed services, and technology services
“Because our solution is technical and a new concept to the market, providing evidence of how our clients use our solution helps others understand how they can apply it to their business and the potential benefits they can gain.”
"It is a great aide-memoire of how well we’ve done. You don’t always get this customer perspective unless you ask them. Also, doing this independently, you get a better sort of review.”
captured at your event or summit
They're busy. Providing a reference won't be a top priority.
But we don't just want any old reference from these people, you want an extraordinarily powerful reference.
The best time to get their attention is when you are top of mind. When they've just been reminded how great you are and how good you are for their business.
perfectly crafted references
So our clients tell us...
"This is great stuff. We never seek our client feedback. It is great to hear it."
“We had several goes over the years, but it never worked for us because people didn’t take time to understand us. Everyone else we worked with, apart from Tectales, did case studies as a formula – problem, solution, outcome, whatever – and filled it with bland words."
“The case studies are extremely useful in helping us tell the story about what we do in the healthcare sector. It has made it a lot easier for prospects to understand how our solution can solve their asset management problems. It has also reinforced that we are a major player in the healthcare market in the UK.”
Tectales “.. isn’t churning out cans of beans called case studies. What’s different is that personal in-depth approach. It is a truly bespoke service. We feel very comfortable working with Tectales. We get a professional job done, but with a personal touch.’"
“The messages on our website weren’t very clear before. People didn’t understand what we did, nor whether our product was for them. Now, the website tells a story that people can relate to and the case studies back up what we say we do – we do deliver!”
tell your unique business stories ...
Take a good look at your customer case studies and references stories. Do they do you, your clients and projects justice?
Your business stories are unique to you. No two projects or client relationships are the same.
You've worked on amazing projects and your clients are thrilled - you hear.
But nobody's captured that moment. Captured the uniqueness of the project.
Captured what clients really think about you - what it's like working with you - the value you've delivered.
Most case studies don't go anywhere near discovering the essence of what makes you great to work with.
tectales captures that essence and more ...